Health Care Professionals

A health care professional is a person who provides proper health care to any individual in need of health care services in a systematic and professional manner. They include Physicians, Nurses, and Dentists, Physician assistants, Pharmacists, Therapists, Psychologists, support staff and other such individuals who are licensed to deliver health care of any kind. Although physicians’ services are the most needed in providing health care, the duties of others cannot be under estimated. To understand the value of each of their services we need to learn about them.

A Physician – also known as Doctor or a Medical Practitioner is a person who practices the Profession of Medicine and hence helps to maintain health. He is the one who makes the diagnosis and treatment for any disease or injury. A Physician needs to be highly competent and possess a detailed knowledge about the science of medicine. The physician is bound to do what is right by himself. Medical practitioners hold a medical degree from the Universities from which they graduate. Mostly they specialize in a particular field. They also need the permission from the government in order to practice.

A Nurse is generally a person who completes nursing education and undertakes training in the diagnosis and treatment of some common and a few complex medical conditions. They are licensed to provide a varied range of services.

The study and practice of diagnosis, prevention and treatment of diseases of the mouth, the face and the maxilla is called Dentistry. Dental health is very important for overall health of a person. Dentist is a person who practices dentistry. It also includes the services of Dental Assistants, Technicians and Therapists.

Physician Assistants:
A Physician Assistant is a Professional who is licensed to provide a broad range of services under the supervision of a licensed physician. He conducts physical examination, orders and interprets tests, assists in surgery and also prescribes medicines.

Health care system can be either managed by governments or by private institutions. It is the responsibility of these organizations to ensure that these providers are giving valuable service and unlicensed practitioners are punished severely. Stress in workplace is quite common among health care professionals. It may be due to long working hours, exposure to diseases, constant exposure to death, inadequate staff etc. Depression and anxiety are the results of such elevated levels of stress.

No More 24 Hour Shifts for Health Care Professionals

Night shifts, weekends, and holidays used to be equivalent to working hours for health care jobs. But now, due to the increased demand for health care professionals, employees in the health care industry are now enjoying much more work flexibility than ever before. The supply of health care workers has dramatically decreased, and employers have now turned to offering more work flexibility in order to attract fresh blood.

Employers, desperate for good employees, are more considerate of their employee’s needs and are more flexible with shift scheduling. That health care professionals are the bosses of their time was confirmed by the Dean of Science and Health Careers at a local college. Beginners may be stuck with ‘dirty’ jobs, and demand is so high that some are limited to working weekends.

The following are examples of flexible health care professions. The dean of the college of education and health services of a local university said that if he was going to be a working mother, he would run to pharmacy school because the wages of a pharmacist for an hour’s work are excellent. It then follows that more than fifty percent of pharmacists are women.

Today’s context requires many pharmacists. There are pharmacies, usually open 24 hours, on every corner that need at least one pharmacist, thus allowing the professional to dictate his hours. The Dean believes in the superiority of pharmacy in terms of flexibility and wage scale.

Health information technology involves professionals translating medical orders into four or five digit codes, which they then submit to insurance providers. Two types of degrees are available, which are a one semester certificate and a two year degree. People are free to pick whatever suits them. There are also enterprising individuals who sign agreements directly with medical offices and are able to bring their work home.

Thousands of people dream about having that much flexibility. Another option is the medical transcription field. All these professionals have to do is type doctor’s orders. The dean of biological and health sciences at a college in Lake County believes this is an ideal job for people needing a flexible schedule. Another plus is that you learn about patient diagnosis and treatment. These jobs tend to be very flexible. Medical transcriptionists are offered countless part time jobs.

Those studying dental hygiene at the College of Lake County undergo clinical rotations for the nearby naval base, working on new recruits. After graduating from the program, these professionals have the benefit of earning one of the highest salaries and the most flexible hours among the health professions. A dental hygiene job has few full time positions, but it remains flexible that way. This is a primary consideration for those who need to stay home with their kids. Right out of school, dental hygienists rake in up to $30/hour and remain among the most highly paid professionals in America. However, because most of these jobs are part time, benefits and health insurance are often not included.

Guerrilla Marketing Under The Microscope for Health Care Professionals

Guerrilla marketing is a common term in business, yet foreign to most health care and fitness professionals.


In my opinion it is the lack of business and marketing education, and the misconception in our profession that “if you build it, they will come”.

First, let’s look into what Guerrilla Marketing is.

GM is an unconventional system of promotions that rely on time, energy and imagination rather than BIG BUDGETS.

The Objective: To create a Buzz, something that is a unique thought provoking concept that will go VIRAL.

This form of marketing usually involves unusual approaches that may stir the pot and create an uneasy feeling for most health care professionals like chiropractors, osteopaths, and massage therapist.
Guerrilla Market is a perfect technique for small business owners and entrepreneurs that is a low cost solution.

Adam’s Guerrilla Marketing Guidelines:
– Focus on working with other practitioners and businesses
– Use Current Technology and social media outlets
– Aim towards small groups and teams, instead of individualized markets
– Forget about your competition
– Put fourth your time and top creative skills

Ways to use Guerrilla Marketing:

– Film a video of your services, add music, and transitions. Upload to YouTube
– Write articles for popular health and fitness sites
– Guest interview for blogs
– Have a charity event at your facility
– Give away free product on your site

There are multiple ideas and strategies to integrate this form of marketing into your current model and business. If you are a health care professional and looking for a low cost solution to get more clients and patients, then this is the avenue for you. Remember; look into the guidelines your governing body or college has set for your profession.